My mission is to keep user experience at the heart of everything I produce, so you’ll usually find me talking and presenting to users.
I am currently Lead UX Designer in the Checkout & My Account Team at Next, having previously led the design team at The Independent & London Evening Standard.
I believe in testing over assuming, so I build prototypes with React. You can find some of my prototypes over on CodeSandbox.
I code iOS & Android apps as a hobby, which you can find on the App Store & Play Store. In 2013 my first app Eve Alarm was featured by Apple & has been downloaded over 100,000 times.
During a two-year secondment to Next’s Contact Centre team, I shaped a new platform on Zendesk, saving over £2.75m per year. I identified user needs from user interviews and defined the UX roadmap. From React prototypes to a bespoke component library and design system documentation.
Leading UX on Checkout and My Account for £1bn annual profit ecommerce leader. Running UX workshops with stakeholders to define roadmap. Leading a team of 4 designers delivering constant improvements. Personally owned initiatives including Single Page Checkout and Order Complete optimisations, leading to +16% downstream transactions.
